B2B Digital Marketing Manager – Sports, Health & Fitness (All Ages)

Careers

Develop and execute digital marketing strategies that cater to diverse age groups, from youth sports to senior wellness programs.
Manage SEO, PPC, email marketing, and social media campaigns targeting gyms, wellness centers, sports brands, and corporate wellness programs.
Conduct market research to identify trends in fitness technology, sports retail, and health-focused consumer behavior across different age demographics.
Optimize website content, landing pages, and digital assets to engage various age groups and drive conversions.
Collaborate with sales teams to align marketing efforts with business objectives and revenue goals.
Create and distribute thought leadership content such as blogs, whitepapers, and case studies on sports and wellness trends for different age segments.
Track and analyze campaign performance, engagement metrics, and ROI to refine marketing strategies.
Manage marketing automation tools to streamline lead nurturing and customer engagement across multiple age demographics.

Bachelor’s degree in Marketing, Business, Sports Management, or related field.
3+ years of experience in B2B digital marketing within the sports, health, or fitness industry.
Strong understanding of SEO, SEM, content marketing, and lead generation for fitness brands and sports retailers.
Experience with CRM and marketing automation platforms.
Excellent analytical skills to measure and optimize campaign performance.
Ability to collaborate with cross-functional teams and drive marketing initiatives tailored to different age groups.